Holiday Desires and Hotels’ Competitive Strategies


With the fast development of the modern lifestyle, the idea of holidays has undergone changes as well. In the past, the Lignano Sabbiadoro seaside resort was considered among the top destinations favoured by the celebrities, but now it would be unthinkable to offer the same kind of holiday people wanted some thirty years ago.


All holiday resorts and facilities had to adapt to the requirements of the modern world. One example of the change is the hotel Bella Venezia Mare did in order to be able to offer real holiday experiences based on many available activities and sports. It was founded in 1968 in the new location of Lignano Pineta, where every house and every hotel in Lignano is located in the middle of a peaceful Mediterranean pinewood and not far from the town centre and the beach. The favourable location of the hotel has turned out to be the foundation of all evolutions and updates it has undertaken.

Today's lifestyle has turned comfort into a basic requirement and because of that hotels have to offer a lot more in order to be considered a true holiday experience.

Since the business competition in the tourist sector has exponentially increased in order to remain competitive and to be a match for the exotic paradises, it has to keep high quality standard of all services offered, which also means making use of the experience acquired in the past when only a few people could afford such a holiday.

The hotel has undertaken high quality standard of the services it offers. It has establish the right balance between consistency and evolution. It offers WiFi Internet connection and online bookings along side with old traditional Mediterranean cuisine and customer care which has remained the same over the years. Hotel Bella Venezia has decided to offer swimming courses for free. They give presents for all those who stay at least one week and it makes it easier for them to practice several sports. The guests are offered tennis, golf, scuba diving, kite-surf, wind-surf and sailing sport activities.

The strategy of this hotel proofs that professionalism enables hotels to offer very high quality services and to make them competitive on the market. Therefore they are bound to constantly update their services to remain competitive and desirable on the market.

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